Vibrancy and expressions of identity top the color charts

11 Jan 2023 — The color space has experienced a shift away from a one-size-fits-all approach. Color is being used to represent identity while social media drives innovation as consumers want vibrant, bright and eye-catching F&B. Meanwhile, manufacturers and brands continue to move toward natural colors that are more sustainable and hit the mark on … Read more

Attention-grabbing Viva Magenta to brighten up F&B in 2023

09 Dec 2022 — Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. According to F&B suppliers, the color represents self-expression, freedom of taste and speaks with consumers on a personal level. Viva Magenta is a deep and fierce shade rooted in nature, descending from the red family and expressing a … Read more

Bold and experimental colors drive “freedom of expression” in F&B applications

07 Dec 2022 — The F&B industry continues to search for a variety of colors that are derived from natural sources and can remain stable throughout various formulation conditions. Notably, shades derived from plant sources, such as blues and reds, command attention and colors that support sustainable supply chains are also in high demand. Meanwhile, … Read more