Royal DSM launches next gen ‘free from’ plant protein

Aligned with the growing demand for delicious, nutritional and sustainable plant-based baked goods and snacks, DSM has created Vertis CanolaPRO, a complete, high quality canola protein isolate that is free from all major allergens.

The product is the result of more than 10 years of research and development at DSM to unlock healthy protein from the canola seed and produce it at scale for the food industry.

Canola seeds – also known as rapeseeds – are one of the world’s few available plant sources of complete protein, meaning they contain all nine essential amino acids required for good health.

Checking the consumer box

Pic: GettyImages

This ticks a number of boxes, including plant-based, health & wellness and high protein content.

2019 data from Euromonitor found an estimated 30% of global consumers identify as flexitarian, however, many are left wanting when it comes to plant-based products that fall short in taste and texture, or don’t meet health requirements.

In particular, consumer demand for protein continues to grow, even among those avoiding animal-based products. In fact, according to a 2022 survey by the International Food Information Council (IFIC), the ‘good source of protein’ claim is the number one attribute that Americans look for when buying plant-based products.

At the same time, the IFIC reports an Increasing number of consumers are avoiding major allergens​ such as soy, gluten and dairy, with 40% of Americans having purchased a product with an allergen- or intolerance-related label over the past year.

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