Back-to-School Retail Campaign Boosts Dairy Sales by 126%

SYRACUSE, NY – To encourage students to fuel their school day with dairy, American Dairy Association North East conducted a month-long back-to-school retail campaign with Acme and Safeway stores throughout the region – that resulted in a 126 percent increase in product sales.

“Five Protein-Rich Dairy Snacks to Fuel Your School Day” helped increase sales of string cheese, cracker-cut cheese squares, pints of milk and regular and kids’ yogurts.

“Every parent wants their children to kick off the school year on the right foot, and fueling their bodies with nutrient-dense dairy is essential to their success,” said ADA North East CEO John Chrisman. “Partnering with local retailers on a back-to-school campaign is a proven way to increase dairy sales because we’re reaching consumers right where they shop with important nutrition messaging for their families.”

The campaign included signage in the dairy case, print advertisements in the store circulars, and social media promotion. The ads included a QR code that linked to ADA North East’s “Benefits of Dairy” website page. The featured products were also placed in secondary locations like store sales cases to increase exposure and availability to customers.

To learn more about ADA North East’s retail campaigns, visit and click under “For Retailers.”

Photo caption: American Dairy Association North East partnered with Acme and Safeway stores in a month-long campaign to promote healthy back-to-school snacks that increased product sales by 126%.

About American Dairy Association North East

American Dairy Association North East (ADA North East) is the farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 9,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through the National Dairy Council®. ADA North East works closely with integrated Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully promotion program to the region. For more information, visit

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